Why You Should Be Focused on Your Employee’s Cultural Relationships Now More Than Ever

Truck drivers are in high demand, and they know it. Because of the driver shortage, truck drivers expect more from their employers than ever before.

You must become the kind of company a driver wants to work for.

Truckers move fast.  Formalities disappear when communication is hurried.  In the rush, sometimes we forget to see each other as people.

As someone’s mom or dad.  As someone’s son or daughter; grandma or grandpa. Sometimes we forget about each other’s lives lived outside the walls of the company.

The Cultural Relationship

Retention is one of the key factors in the profitability of a trucking company. And to achieve long-term retention of your drivers, they must value your company and want to be there.

Establishing a cultural relationship focuses on enhancing the employee experience. Building positive working relationships between employees improves employee retention and satisfaction.

From Drivers, Operations, Shopworkers, Recruiting, and everyone in between. Add enterprise-wide value with these takeaways:

• Employee Development
• Improve Communications
• Encourage Cooperation
• Foster Professionalism
• Reinforce Company Culture

Drivers and Everyone else

A driver’s relationship with your company is formed by every single interaction, from day one. Think about your recruiters, your dispatchers, your mechanics; their job performance of determines the driver’s perception of your company.

An adequately trained and competent workforce leads to greater driver satisfaction. Which, in turn, reduces your turnover and saves you money.

Every employee is responsible for your company culture, a critical factor in retention. Every single employee is a key piece in making your company the place drivers want to stay.

Think about your drivers’ typical day, whether at the terminal or on the road. Every point of contact they meet is potentially a pivotal interaction.

Each of those points of contact determines the driver’s perception of the company. Each interaction is an opportunity to create value for the driver.

At any moment, your driver could experience an unfulfilling encounter with another employee. If that driver decides to leave your company, the cost of a new hire replacement is tremendous.

Your winning team depends on motivation, encouragement, and employee morale. Discover the secret to all three with The Cultural Relationship Program: The People Side of Trucking with Dan Baker.

The Dan Baker Cultural Relationship Program

The son of a trucker, Dan Baker utilizes his 40+ years in the industry to improve trucking operations. His consultation builds relationships between employees that bridge generational gaps.

Dan has developed the Dan Baker Cultural Relationship Program, designed for all employees. From the administration to the shop, from the CEO to the custodial staff, this program will improve their communication skills.

The Dan Baker Cultural Relationship Program is available now on the Infinit-I Workforce Solutions platform. It is presented in three sections:

Employee Development (71 videos)

• Company Culture, Parts 1 & 2
• Conflict Resolution, Parts 1 & 2
• The Most Important Part of the Process is You
• Our Five Basic Needs
• Perception
• How We Perceive Ourselves
• What Makes People Tick?
• Comfortable With Yourself

Dispatcher Development/Communication Training (64 videos)

• Dispatcher Foundations
• Perception
• Trust and Respect
• The Generational Challenge
• The Functions of a Dispatcher, Parts 1&2
• Successful Communication
• The Dispatcher/Driver Relationship
• Managing Your Own Thinking, Parts 1 & 2

Recruiting Insights (18 videos)

• Generational Turnover Parts 1 & 2

Poems & Stories (2 videos)

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