Tag Archive for: culture

Truck drivers are in high demand, and they know it. Because of the driver shortage, truck drivers expect more from their employers than ever before.

You must become the kind of company a driver wants to work for.

Truckers move fast.  Formalities disappear when communication is hurried.  In the rush, sometimes we forget to see each other as people.

As someone’s mom or dad.  As someone’s son or daughter; grandma or grandpa. Sometimes we forget about each other’s lives lived outside the walls of the company.

The Cultural Relationship


Retention is one of the key factors in the profitability of a trucking company. And to achieve long-term retention of your drivers, they must value your company and want to be there.

Establishing a cultural relationship focuses on enhancing the employee experience. Building positive working relationships between employees improves employee retention and satisfaction.

From Drivers, Operations, Shopworkers, Recruiting, and everyone in between. Add enterprise-wide value with these takeaways:

  • Employee Development
  • Improve Communications
  • Encourage Cooperation
  • Foster Professionalism
  • Reinforce Company Culture

Drivers and Everyone else


A driver’s relationship with your company is formed by every single interaction, from day one. Think about your recruiters, your dispatchers, your mechanics; their job performance of determines the driver’s perception of your company.

An adequately trained and competent workforce leads to greater driver satisfaction. Which, in turn, reduces your turnover and saves you money.

Every employee is responsible for your company culture, a critical factor in retention. Every single employee is a key piece in making your company the place drivers want to stay.

Think about your drivers’ typical day, whether at the terminal or on the road. Every point of contact they meet is potentially a pivotal interaction.

Each of those points of contact determines the driver’s perception of the company. Each interaction is an opportunity to create value for the driver.

At any moment, your driver could experience an unfulfilling encounter with another employee. If that driver decides to leave your company, the cost of a new hire replacement is tremendous.

Your winning team depends on motivation, encouragement, and employee morale. Discover the secret to all three with The Cultural Relationship Program: The People Side of Trucking with Dan Baker.

The Dan Baker Cultural Relationship Program


The son of a trucker, Dan Baker utilizes his 40+ years in the industry to improve trucking operations. His consultation builds relationships between employees that bridge generational gaps.

Dan has developed the Dan Baker Cultural Relationship Program, designed for all employees. From the administration to the shop, from the CEO to the custodial staff, this program will improve their communication skills.

The Dan Baker Cultural Relationship Program is available now on the Infinit-I Workforce Solutions platform. It is presented in three sections:

Employee Development (71 videos)

  • Company Culture, Parts 1 & 2
  • Conflict Resolution, Parts 1 & 2
  • The Most Important Part of the Process is You
  • Our Five Basic Needs
  • Perception
  • How We Perceive Ourselves
  • What Makes People Tick?
  • Comfortable With Yourself

Dispatcher Development/Communication Training (64 videos)

  • Dispatcher Foundations
  • Perception
  • Trust and Respect
  • The Generational Challenge
  • The Functions of a Dispatcher, Parts 1&2
  • Successful Communication
  • The Dispatcher/Driver Relationship
  • Managing Your Own Thinking, Parts 1 & 2

Recruiting Insights (18 videos)

  • Generational Turnover Parts 1 & 2

Poems & Stories (2 videos)

Other Interesting Articles:


Why your Safety Culture will Die without Buy-In. And how to get it.

HOT HOT HOT! Sunshine Threatens Truckers. Here’s What Your Fleet Needs to Know

28 Things Every Employer Should Do While Employees Are Heading Back To Work

Truck Drivers Challenged by Demonstrations All Over the Country

Minimize Mistakes to Maximize your Most Valuable Resource – Your Drivers

enhanced safety culture

You’re probably working on the budget about now. Looking at 2020 with tight margins, what do you do? Where do you cut? Do you negotiate better prices on tires? Fuel? Do you start eliminating positions or cutting back hours? The solution is not saving in dribs and drabs. You need to break through the pattern of diminishing industry returns. A decisive, comprehensive commitment to enhanced safety culture does this. Save money while reducing accidents and incidents and saving lives.

Ignoring Safety = Revenue Loss

Most owners and managers don’t tend to think of safety as something that saves them money. If “Keep the customer happy, cut corners, and pray” is how you’re doing business, it’s time to change. In a highly safety-conscious era, you’re paying too high a cost.

Putting “savings” before safety means:

Accidents and incidents get worse and more frequent. The average truck accident with significant damage easily costs $200-300K. If this doesn’t hit the threshold for insurance to kick in, you’re paying out of pocket. You’re paying damages and repairs in the best scenarios, lawsuits, and high human costs otherwise.

Insurance goes up. CSA scores are part of determining your insurance premiums. If your rate only goes up 10% this year, you’re lucky. Industry-wide, they’re going up 20-40%. And insurance companies are getting pickier about who they insure. Some major companies, like AIG, no longer insure trucking companies at all. And if you become uninsurable, you’re out of business.

Reputation declines. With a poor safety record, you won’t be able to attract the best employees or the best clients. You can even lose clients and drivers who don’t want to ship with an unsafe carrier or a carrier who can’t protect them. 

Inspections, fines, and fees increase. When a company has a poor safety record, they get targeted for more inspections. Your chances of paying fines and fees go up. Drivers are put out of service more often. This pattern drains money and discourages drivers from wanting to work for you.

Expensive technology doesn’t pay. If you’re not harnessing your expensive safety technology to change behaviors, you’re only wasting money. All the technology in the world can’t guarantee you fuel efficiency, better braking, proper lane changes, and hands-free communications if your drivers aren’t doing their job.

Enhanced Safety Culture = Survival

Here’s the fact: improved safety preserves business. The FMCSA is preaching the safety culture gospel for a reason. All your safety issues are linked to business viability. Not only does safety protect the motoring public, but it also makes it possible for trucking to have a future. 

Safety culture is no longer your “goal” — it’s your straight-up, base-level survival; non-negotiable:

  • • You’ve got to have the resources to respond to increased vigilance of regulators and insurance companies. 
  • • You have to start building awareness and changing behaviors in drivers to avoid fines, fees, and lawsuits. 
  • • You’ve got to stay positively connected with drivers in order to reduce turnover. 
  • • To protect yourself in court, you’ve got to document your efforts and do it effectively. 

These are the building blocks of an enhanced safety culture and major savings. 

Cost Savings Breakdown

You can’t afford not to improve safety. But your ROI depends on how you go about it. 

Training costs – Save up to 70%

Safety awareness training is most effective when it’s frequent, consistent, and keeps best practices top of mind. If you’re trying to train by pulling drivers off the road for several hours 4x a year, it’s like expecting your kid to clean his room every Friday because you asked him to once. Repetition and consistency build memory and response. That’s where online training provides exceptional ROI. Our cloud-based safety training solutions can save you up to 70% on training. 

Violations and Accidents – Save a minimum of $80,000/yr

Industry statistics show that training your drivers yields a 70:1 ROI by reducing violations up to 50% and accidents up to 40%. For an average company of 100 drivers (who align with national statistics for accidents), our system can save you a minimum of $80,000 a year in preventable accident costs and reduce the severity of accidents when they occur. 

Insurance – Slow, stop or reverse rising premiums

Insurance companies know that if you have a web-based training platform that allows you an increased frequency of safety messaging and training, you’re setting yourself up for better CSA outcomes. Underwriters see this as a positive checkmark when calculating your premiums, and it pays! Insurance partners and associations trust us to reduce their risk of lost revenue, which often translates into best possible insurance premium rates. 

Safety technology – Get the most for your money

You can invest a lot in safety technology. When there’s an event, an online platform lets you turn it into a learning opportunity. Stop bad behavior, improve CSA, and avoid costly fines, fees, and lawsuits. You can train and remediate based on the data and footage you’ve captured. You can upload custom content, and have the driver who made the mistake teach other drivers, explaining what they did wrong. Train and re-train on the events that occur. 

Commitment to Safety Is the Solution

One of our clients is the 2nd largest contractor for FedEx. After using our system, they’ve upped their game: if drivers don’t do their safety training, the dispatcher doesn’t give them work. That’s how serious they are about safety and about seeing outcomes. They know it saves lives, saves money, and saves equipment. In one year, they saved $100,000 on insurance. They’re committed to enhanced safety culture, and it’s paying off.

Download our free whitepaper to learn more about safety scores and savings and how to get better business outcomes with Infinit-I Workforce Solutions.

Decrease yearly accident costs